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Shopping in Prague

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Outlet is a special type of store where customers are provided with only branded products with a guarantee of quality and lowest price. A better product for the price (cost) simply does not exist. Quality is the highest but the price is as much as 80 percent lower than in a regular store. No magic there. The concept originated in the 80s in the U.S., where such stores are located right on the manufacturer's warehouse. Hence the name "Factory Outlet" - branded sale. Outlet centers or Outlets minimize maintenance costs, and this has a beneficial effect on the prices of goods. This model of sells has successfully spread worldwide. In Europe, these stores are called Designer Outlet.